The grocery private labels tsunami. Is Lidl changing the consumers perception on supermarket wines?

They hired a Master of Wine as Director of Wine, Adam Lapierre, who is the only Master of Wine on the grocery industry.  Their wines won more than 250 medals in International Wine Competitions, beating every record in terms of number of awards; they have a special cyber assistant, named Margot, who is ready to … More The grocery private labels tsunami. Is Lidl changing the consumers perception on supermarket wines?